Category Archives: Print Marketing

Canada Post – Precision Targeter Tool

DID YOU KNOW – that using Canada Post’s Precision Targeter Tool you can reach also any target market using Direct Mail or Ad Mail. The Precision Targeter Tools allows you to look at look at areas by a Region, City, … Continue reading

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Why Direct Mail Is A Smart Choice For Any Business!

While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. However, just because the press isn’t infatuated with direct mail doesn’t mean … Continue reading

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Don’t Sell Your Marketing Short: Create a Great Offer!

The offer. It’s the backbone of a good direct mail campaign, and it’s what your recipients are looking for in the direct mail you’re sending them. That being said, creating that “great offer” may be easier said than done. We … Continue reading

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10 Direct Mail Secrets from the Pros!

For the past decade, many business owners have regarded direct mail as the ugly stepsister of print or broadcast advertising. Loud, misleading and cluttered pieces mailed anonymously to millions of prospects only served to reinforce this perception. Today, however, some … Continue reading

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Marketing With Print Is Greener Than You Think

When companies start making changes towards a more eco-friendly business environment, paper is often one of the first things to go. When you think about printing on paper products, your mind might conjure up images of a devastated, clearcut forest. … Continue reading

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